Denver Search Engine Optimization |
Advertising Information |
links |
site map
|
Denver Search Engine Optimization |
Advertising Information |
links |
site map | |
| |
|
|
|
|
|
|
Send em to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary. The trick is to get people to remember your name when they look in the book. That's advertising's job. If you stress what's in it for them they will remember who you are when they go looking. Many times they go looking a year, or more, after hearing or seeing your ads. If it is all about them, they will remember all about you. Surveys show the majority of people look in the Yellow Pages for a name that seems familiar, either through past dealings or because of advertising or referral. Only the people who don't have a clue go there to make a decision based on the ad copy or size of the ad. And color doesn't make a difference to the clueless. You have seen it and heard it, "See our ad in the Yellow Pages". Furgitaboutit! Don't encourage them to go look for your ad, instead, show them how to find your number. Why send 'em to the yellow section where they could be swayed by ads from your competitors. Most folks can't remember numbers seen in print or heard on the radio and few carry around a pad and pencil. Your job is to help them associate your name with their ability to find your number. "In the white pages under B for BIG Ideas Group"."In the white pages under M for Moritz Engine Repair. Moritz, M-O-R-I-T-Z." Keep a little yellow ad if you want, for the clueless. Use your advertising to help people remember how to find you when the time comes. Advertising is for them and then they remember you. For more about Yellow Pages, get my article "7 Tips Better Ads" MailTo:7Tips@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Advertising Basics for Beginners So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Present Your Product On A TV Show for FREE Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.One SolutionMarket it on television. If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000. 16 Methods for Getting Free Advertising 1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Cross Cultural Advertising "Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger.Culture affects everything we do. Make the Right Advertising Decisions Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. Direct Mail = Your Money, From Printer to Mailbox to Trash! I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. Books, Bibles and Fast-Talkers Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business. How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. Grab Your Share of Untold Amounts of Advertising Dollars If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I was an account executive for a radio station located in Santa Rosa, California. 2005 Super Bowl Ads... Winners and Losers Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. 6 Ways To Get More Sales From Your Advertisement To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. Moving Message Display Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also in the world of indoor and outdoor displays. This gives you enormous flexibility for creating interesting text message on Moving message display. Does Post Card Advertising Really Work? You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. Why People Fail in Mail Order Mail order is a very complicated business. Every phase must beplanned, analyzed and tested. Testing Headlines A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers. Secrets to Profitable Mail Order Products The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred. 3 Simple Steps to Getting Thousands in Free Advertising Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage. What are Text Adverts? Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience.Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience. The $500.00 A Month Plan One way to make extra money or start a business of your own is by placing advertising which will pay a good profit. Selling printed information by mail can br financially rewarding.
|
| home | site map |
| © 2006 |
