Denver Search Engine Optimization |
Advertising Information |
links |
site map
|
Denver Search Engine Optimization |
Advertising Information |
links |
site map | |
| |
|
|
|
|
|
|
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics. What colors attract people to you? Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation. If you do any time of speaking, writing, or design type of work, this article is for you. I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers. It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development. Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers. Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site. Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay. Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background. Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want. Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors. In America, green is associated with jealousy or money. Here are some color references for America. Red......excitement, strength, sex, passion, speed, danger. Blue.....(most popular) trust, reliability, belonging, coolness. Yellow...warmth, sunshine, cheer, happiness. Orange...playfulness, warmth, vibrant. Green....nature, fresh, cool, growth, abundance. Purple...royal, spirituality, dignity. Pink.....soft, sweet, nurture, security. White....pure, virginal, clean, youthful, mild. Black....sophistication, elegant, seductive, mystery, sexual. Gold.....prestige, expensive, elite. Silver...prestige, cold, scientific. This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists. A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research. Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendys.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated. If you are a service professional, how might you put colors to use for you? First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful. If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America. Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Advertising In The Local Press There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space. Magnetic Business Cards: Make Your Marketing Message Stick What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure conveys is vastly important. Advertising Agency In Boston: Tips and Tricks The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not. Why Would Anyone Want Your Business Card? Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are? Lack of focus Lack of implementationThere's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now: How frequently do you get in touch with your customers? How far up your hierarchy of buyers do you go? What actions are you taking to make next week, next month or next year better?Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively. How To Get Big Sponsorship Money for Your Band, Tour, Event or Production Touring is a bands greatest opportunity for success. But, touring can be very expensive. Advertising - Should You Be Advertising Your Services? You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. Media Savvy - Media Skills For Rural Women The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. When Advertising Wears Out One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). Make Your Business Cards Work What's the cheapest, most under-used marketing tool you have?The answer's no secret .. I Dont Want to be Different To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. Advertise Where Its Forbidden To The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. The Art Of Fear Free Advertising Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really.. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors. 6 Ways To Get More Sales From Your Advertisement To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. 4 Ways to Double the Power of Your Business Cards Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. If You Lost 70% of Your New Customers, Would You Notice? Buyers Don't Rely on the Yellow Pages Like They Used toCustomers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline. Advertising 101 Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Electronic Score Boards Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out.Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for.
|
| home | site map |
| © 2006 |
