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Advertising Information

Advertising Information

Advertising Inserts


One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business


If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.

Information To Include On Your Business Card


The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.

Top Design and Marketing Tips from a Branding Expert


This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office - you'll get a street address instead of the typical "P.

Advertising In The Local Press


There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.

How to Advertise with Flyers


When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers.

10 Tips For Writing A Profit Producing Ad


1. You can get ad copy ideas by studying similar product's advertising material.

Harness the Power of Direct Marketing - More Small Business Power Tools


One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.

Radio Advertising - Is it for Your Business? - More Small Business Power Tools


If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools


If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number.

Forgot The Ad Budget? Dont Panic!


Bob is excited about his new business. He secured funding.

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract


Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers


In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page


Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.

How To Make Your Yellow Page Ads Work


I hear it often, "advertising in the Yellow Pages directory doesn't work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims?"It's not the medium - it's the message?and it's probable the market too!" Blank stares often accompany that opening statement. But they do work - and they work well? IF you know how to use them.

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MORE RESOURCES:

Direct Traffic Media

Digital Advertising Set to Outsell Print
Technorati (blog)
... to business segment, Outsells' “Marketing and Ad Spending Study 2010” is the benchmark forecast of the industry advertising and marketing trends. ...
US online advertising spend set to overtake all print and DMMedia Week
Online Advertising Poised to Topple Print in USADirect Traffic Media
Internet marketing spend to overtake printBusiness Strata - Business News
Moneyweb -Folio Magazine -Wired News
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San West Inc. and CountyImports.com Reduce Paid Advertising Costs by 37 ...
MarketWatch (press release)
"Thanks to the constant optimizing of CountyImports.com, one word at a time, over the past year, we are now experiencing record web traffic as advertising ...

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Rent-A-Center sues competitor, alleging false advertising
Bizjournals.com
Rent-to-own retailer Rent-A-Center Inc. has filed a lawsuit against a Georgia-based rival, alleging that the company distributed false advertising about ...

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Erictric

Google launches advertising on YouTube mobile sites
VentureBeat
Google today announced that it will now be adding banner advertising to its YouTube mobile sites. According to the company's blog, the ads will appear on US ...
YouTube Pushes Into Mobile AdsAdweek

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Commercials: Crowd-Sourcing Ads Such as 'Hands Off My Doritos' Threaten ...
ABC News
The commercials might have left you chuckling but many people in the advertising industry aren't sharing in the laughter. ...

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Digital-Ad Firm Eyeblaster Files For $115 Million IPO
Wall Street Journal
Digital advertising company Eyeblaster Inc. has filed to sell up to an estimated $115 million in common stock through an initial public offering, ...
Digital Ad Firm Eyeblaster Files for $115 Million IPODigital Media Wire
Eyeblaster Inc files for $115 million IPOReuters

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Ars Technica

LifeLock settles false advertising action for $11M
Tampa Bay Business Journal
LifeLock was founded in 2005 and was the subject of a lawsuit in 2008 by credit information group Experian plc for fraud and false advertising, ...
LifeLock Has To Pay $12 Million For Bogus Advertising, Little Actual ...Techdirt
LifeLock pays $11 million to settle false advertising chargesWFAE.org
LifeLock Pays $12M Over False Advertising Claimstechrockies.com
Springfield Business Journal -News Channel 8 -KOSA
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Barcelona candidate mulls controversial shirt deal
USA Today
The club has never sold shirt advertising in its 111-year history. Rosell is a former Barca vice president who left the club in 2005 after a dispute with ...

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PR Web (press release)

Sunrise Florida's Top Advertising Agency Wins Silver ADDY Award
PR.com (press release)
“It's a great honor to be recognized by our peers in the advertising industry. Our process of integrating ideas, solutions, and innovation into the creative ...
Local students win Advertising Federation awardsHistoric City News
PureMatter Honored by American Advertising Federation Silicon Valley With Nine ...PR Newswire (press release)
Roanoke Valley advertising firms win awardsRoanoke Times
PR Web (press release) -Market Wire (press release) -Suburbanite
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France24

JCDecaux 2009 Net -77%; Scraps Dividend For 2nd Year
Wall Street Journal
FR) said Wednesday that net profit fell 77% in 2009, hit by the international slump in advertising spending, and said it wouldn't pay a dividend for the ...
JC Decaux posts drop in 2009 net incomeMarketWatch
JCDecaux Full-Year Net Plunges on Worst Ad SlumpBusinessWeek
JC Decaux posts lower profits, will not pay dividendReuters
RTE.ie -The Guardian -mad.co.uk
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