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Advertising Information

Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

Direct Traffic Media

Digital Advertising Set to Outsell Print
Technorati (blog)
... to business segment, Outsells' “Marketing and Ad Spending Study 2010” is the benchmark forecast of the industry advertising and marketing trends. ...
US online advertising spend set to overtake all print and DMMedia Week
Online Advertising Poised to Topple Print in USADirect Traffic Media
Internet marketing spend to overtake printBusiness Strata - Business News
Moneyweb -Folio Magazine -Wired News
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San West Inc. and CountyImports.com Reduce Paid Advertising Costs by 37 ...
MarketWatch (press release)
"Thanks to the constant optimizing of CountyImports.com, one word at a time, over the past year, we are now experiencing record web traffic as advertising ...

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Rent-A-Center sues competitor, alleging false advertising
Bizjournals.com
Rent-to-own retailer Rent-A-Center Inc. has filed a lawsuit against a Georgia-based rival, alleging that the company distributed false advertising about ...

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Erictric

Google launches advertising on YouTube mobile sites
VentureBeat
Google today announced that it will now be adding banner advertising to its YouTube mobile sites. According to the company's blog, the ads will appear on US ...
YouTube Pushes Into Mobile AdsAdweek

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Commercials: Crowd-Sourcing Ads Such as 'Hands Off My Doritos' Threaten ...
ABC News
The commercials might have left you chuckling but many people in the advertising industry aren't sharing in the laughter. ...

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Digital-Ad Firm Eyeblaster Files For $115 Million IPO
Wall Street Journal
Digital advertising company Eyeblaster Inc. has filed to sell up to an estimated $115 million in common stock through an initial public offering, ...
Digital Ad Firm Eyeblaster Files for $115 Million IPODigital Media Wire
Eyeblaster Inc files for $115 million IPOReuters

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Ars Technica

LifeLock settles false advertising action for $11M
Tampa Bay Business Journal
LifeLock was founded in 2005 and was the subject of a lawsuit in 2008 by credit information group Experian plc for fraud and false advertising, ...
LifeLock Has To Pay $12 Million For Bogus Advertising, Little Actual ...Techdirt
LifeLock pays $11 million to settle false advertising chargesWFAE.org
LifeLock Pays $12M Over False Advertising Claimstechrockies.com
Springfield Business Journal -News Channel 8 -KOSA
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Barcelona candidate mulls controversial shirt deal
USA Today
The club has never sold shirt advertising in its 111-year history. Rosell is a former Barca vice president who left the club in 2005 after a dispute with ...

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PR Web (press release)

Sunrise Florida's Top Advertising Agency Wins Silver ADDY Award
PR.com (press release)
“It's a great honor to be recognized by our peers in the advertising industry. Our process of integrating ideas, solutions, and innovation into the creative ...
Local students win Advertising Federation awardsHistoric City News
PureMatter Honored by American Advertising Federation Silicon Valley With Nine ...PR Newswire (press release)
Roanoke Valley advertising firms win awardsRoanoke Times
PR Web (press release) -Market Wire (press release) -Suburbanite
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France24

JCDecaux 2009 Net -77%; Scraps Dividend For 2nd Year
Wall Street Journal
FR) said Wednesday that net profit fell 77% in 2009, hit by the international slump in advertising spending, and said it wouldn't pay a dividend for the ...
JC Decaux posts drop in 2009 net incomeMarketWatch
JCDecaux Full-Year Net Plunges on Worst Ad SlumpBusinessWeek
JC Decaux posts lower profits, will not pay dividendReuters
RTE.ie -The Guardian -mad.co.uk
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