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Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

Naukri News (blog)

Google-AdMob Deal Hits Another Setback
Mediapost.com
Google has said it doesn't see any regulatory obstacles to the deal because mobile advertising is a fast growing, highly competitive market with more than a ...
FTC wants more input on Google-AdMob dealCNET
US Regulators May Be Gearing Up For Google-AdMob ChallengeSearch Engine Land (blog)
FTC querying Google rivals about AdMob acquisitionFiercemobilecontent
Barron's (blog) -eWeek -Naukri News (blog)
all 37 news articles »


World News

YouTube adds advertising to mobile website
Fiercemobilecontent
Google-owned video aggregator service YouTube announced the addition of advertising services across the home, search and browse pages of its American and ...
Google launches advertising on YouTube mobile sitesVentureBeat
YouTube Switches On Mobile AdvertisingGadget news and reviews (blog)
Display, but Nothing Else, Hops on YouTube Mobile SiteADOTAS
Adweek
all 46 news articles »


The Next Web

Critical: Improve Your Mobile Search and Advertising Strategy
WebProNews (blog)
When it comes to Yahoo and Microsoft search advertising, things are about to get more appealing here in general, and presumably, that includes mobile. ...
Microsoft's Bing sponsors The SimpsonsTelegraph.co.uk
Bing TV ad campaign launched in the UKm-Travel.com
Yahoo on Coming Changes to Ad PlatformWebProNews (blog)

all 477 news articles »


Lagardere Shares Tumble On Weak 2010 Outlook
Wall Street Journal
"With advertising in the first quarter flat to date, and easier year-on-year comparison bases ahead, it's tempting to believe management is low-balling ...
Lagardere Full-Year Profit Falls 9.5% as Ads DropBusinessWeek
Lagardere Sees Fall In 2010 Operating ProfitWall Street Journal

all 13 news articles »


Reuters

Smartphones will shake up paid content debate
Reuters
"We certainly believe there needs to be dual income-stream business models -- both advertising and subscription," said Jon Miller, head of digital media at ...

and more »


CPM Marketing Group Honored with 3 SIAA Awards for Healthcare Marketing Campaigns
MarketWatch (press release)
Launched in 2003, the SIAA are the only advertising awards to specifically recognize advertising excellence from service industry providers. ...

and more »


MediaTel Newsline

Broadcaster RTL Cautious on 2010
Wall Street Journal
By ARCHIBALD PREUSCHAT RTL Group SA, Europe's largest broadcaster, Thursday said business has started to pick up from last year's advertising slump, ...
RTL revenues, profits down in 2009Hollywood Reporter
RTL Group cautious on 2010 amid subdued TV adsReuters India
RTL profits hold steady in 2009Variety
Reuters -This is London -World Screen News
all 23 news articles »


SAMAA TV

Digital Advertising Set to Outsell Print
Technorati (blog)
... to business segment, Outsells' “Marketing and Ad Spending Study 2010” is the benchmark forecast of the industry advertising and marketing trends. ...
Digital First: Advertisers Will Spend More On Digital Than PrintPSFK
US online advertising spend set to overtake all print and DMMedia Week
Digital-Ad Spending May Eclipse Print This YearWired News
Folio Magazine -Direct Traffic Media -Domain Name Journal
all 94 news articles »


Ars Technica

Lifelock to pay millions to settle false advertising claims
KCBY.com 11
By KOMO Staff & News Services A company that promised to protect consumers from identity theft has agreed to pay $12 million to settle false advertising ...
LifeLock, FTC & State Attorneys General Agree to Advertising StandardsPR-USA.net (press release)
Attorney General Reaches Settlement with LifeLock, Inc. Over Questionable ...Southern Maryland Online
LifeLock settles with statesOmaha World-Herald

all 29 news articles »


San West Inc. and CountyImports.com Reduce Paid Advertising Costs by 37 ...
MarketWatch (press release)
"Thanks to the constant optimizing of CountyImports.com, one word at a time, over the past year, we are now experiencing record web traffic as advertising ...

and more »

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