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Advertising Information

Advertising Information

Small Cards, Big Ideas: Alternative Uses for Business Cards


Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.

Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!


John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.

The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.

Organizing Business Cards for Effective Contact Management


Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless.

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards


Sorry, I Don't Seem to Have a Business Card With Me..

Magnetic Business Cards: Make Your Marketing Message Stick


What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.

Double Your Sales Potential With Double-sided Business Cards


Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

Avoid Being Vague


We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.

How To Create Instantly Compelling Ads Every Time


Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.

Secrets of Getting Free Advertising


The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

Trade Writing - For Cash!


Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.Trade magazines are written for a specialized audience and typically focus on one specific area or industry.

2005 Super Bowl Ads... Winners and Losers


Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type.

3 Elements To A Deal-Sealing Classified Ad


Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.

The Future of Voiceovers: Hold Your Tongue...Possibly Forever


"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.

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MORE RESOURCES:

msnbc.com

Special Report: Outgunned FDA tries to get tough with drug ads
Reuters
Downturn or no, the pharmaceutical industry hasn't been skimping on advertising. In 2009, companies spent a vast $4.8 billion to reach out to consumers in ...
Drug Makers Move Slowly in Social MediaJustmeans
Drugmakers script social media to push medsmsnbc.com

all 37 news articles »


WTA advances plan for expanded advertising on buses, shelters
Bellingham Herald
Whatcom Transportation Authority is moving forward with plans to sell wrap-around advertising on buses and ads on bus shelters. ...

and more »


Mobile Marketing Watch (blog)

ABI Research: $1.8B To Be Spent On Location-Based Advertising In 2015
Mobile Marketing Watch (blog)
As LBS continues to flourish, location-based advertising has picked up major steam as well. New data out from ABI Research suggests marketers will spend ...
$1.8B potential for location-based advertisingZDNet Asia
Firms to increase spend on location-based advertisingBCS
Location-Based Advertising to Reach $1.8 Billion in 2015, Says ABIWireless and Mobile News (blog)
Centre Daily Times
all 23 news articles »


Enter the Moonbeam
Huffington Post (blog)
Oddly enough, with Whitman's incessant advertising over the past year, the former two-term governor of California, two-term mayor of gritty Oakland, ...

and more »


Telegraph.co.uk

Gaming to face advertising regulations
PFJ Media Recruitment Agency (blog)
The Advertising Standards Authority (ASA) from this week will oversee in-game advertising, as well as online marketing activities. Writing in Gamer Law, ...
Advertising Watchdog Crackdown on Misleading Online Marketingis4profit
UK Advertising Authority to Crack Down On Deceptive Online AdsIT Business Edge (blog)
UK to launch 'comprehensive' policing of online advertisingFinancial Times
BBC News -Market Scan (blog) -FinanceNews.co.uk
all 166 news articles »



Moneycontrol.com

BP's Advertising Tripled After Oil Spill, Waxman Says
BusinessWeek
1 (Bloomberg) -- BP Plc tripled its spending on advertising in the months after the oil spill from its Gulf of Mexico well, US Representative Henry Waxman ...
BP shelled out big bucks for advertisingLos Angeles Times
BP spent $93M on advertising after Gulf oil spillUSA Today
BP Tripled Advertising Spending in Weeks Following Oil SpillDailyFinance
The Epoch Times -The Washington Independent -Houston Chronicle
all 5,355 news articles »


Town Hall

Strong Bertelsmann Earnings Affirm Ad Upswing
New York Times
Revenue rose 4 percent, to €7.4 billion, as advertising, hit hard during the recession, bounced back more rapidly than expected. The privately held company ...
Bertelsmann Raises Full-Year ForecastWall Street Journal
Bertelsmann Raises Outlook As Ad Markets ImproveWall Street Journal
Bertelsmann makes 1st-half profit, raises outlookThe Associated Press
The Associated Press -Authorlink -Deutsche Welle
all 201 news articles »



Marketing Week

Advertising Rebound Boosts Havas
Wall Street Journal
PARIS—French advertising group Havas SA Tuesday reported higher first-half revenue and earnings as advertising markets recovered quicker than ...
Havas First-Half Earnings Rise But Still No GuidanceWall Street Journal
Havas boosts H1 margin; sales growth modest-UPDATE 1Forexyard
31/08/2010Havas profit up sharply, declines to make forecastExpatica France
Marketwire (press release)
all 28 news articles »

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